Our Mission

With Pura, we aim to create a world where making healthy choices is accessible, convenient, and intuitive. By leveraging the power of technology, we believe we can create a more informed, empowered, and healthier society, one scan at a time.

Join us on our mission to create a healthier world, for ourselves and for future generations.

At Pura, we have a team of passionate and dedicated individuals who are experts in the fields of food science, nutrition, and technology. Our team works tirelessly to ensure that our app provides accurate and up-to-date information to our users. We believe in the power of technology to improve people's lives and we are dedicated to making Pura the best it can be.

Our scoring methodology is science-based and transparent. We combine widely accepted nutrition principles, government regulations, and industry standards to evaluate each product's score. We consider a product's nutrition facts, ingredient list, and other relevant information to determine its overall score. We also take into account factors such as added sugars, preservatives, artificial colors, flavors, and the overall balance of macronutrients.

We have published our methodology on our website for complete transparency. We work with a team of nutrition experts to ensure our scores are reliable and accurate. Moreover, we regularly review and update our methodology to incorporate the latest research and industry standards.