Mission

Pura was created to empower people to make healthier food choices without breaking the bank or feeling deprived. We’re here to bring balance to your plate, one meal at a time.

It all started in Bloomington, Indiana, during my college days. Like most students, I was on a tight budget, and I had a meal routine I could count on: Subway’s Oven Roasted Chicken or a Chipotle Chicken Bowl (when it was ~$8), three times a week. While it wasn’t perfect, it was affordable.

When I moved into my first job, the same challenge followed me. My options increased a bit, but cost still dictated my food choices, often at the expense of nutrition. Healthier options seemed out of reach, and even in my late 20s, I was stuck in this cycle—struggling to eat well without overspending.

I realized this struggle wasn’t unique to me. Healthy eating is challenging for many people, not just due to cost but also because we don’t want to give up the joy of indulging now and then. This sparked the idea for Pura: a platform that helps people find affordable, healthier options without sacrificing the enjoyment of food.

The biggest barriers to healthy eating are cost and the desire for flexibility. We wanted to break down these barriers, giving users a range of choices that fit their budgets and lifestyles.

Pura allows you to learn more about pesky ingredients in grocery store items along with their nutritional profile. The more you scan, the more Pura Pennies you earn. Pura Pennies allow you to unlock and discover healthy, or not so healthy items at restaurants near you.

Balanced Health Scores: Pura’s unique 0–100 scoring system allows you to see each meal on a spectrum—no black-and-white labels, just clear information to help you decide.

Affordability and Flexibility: Our mission is to make healthy eating more accessible by showing users the healthiest options at their favorite restaurants, and the grocery story while keeping affordability in mind. With Pura, eating well doesn’t have to be expensive or restrictive.

AI-Powered Health Scoring: Pura’s scoring system is AI-driven, combining insights on nutrition and ingredient quality. Each score is designed to provide a clear view of how balanced each meal is.

Reliable Data: Our health scores are supported by partnerships with trusted nutrition databases like the USDA, and we’re constantly improving our data to reflect real, actionable insights.

Serving Our Users:

Pura is here for the everyday person who wants to eat better without compromising. Whether you’re exploring new options or sticking to your favorites, we’re committed to helping you make healthier choices that don’t feel restrictive.

Growing with Our Community:

Our users inspire us every day. We’re continuously working to improve our platform based on real feedback and shared experiences, building a community where everyone can eat well for less.