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Pura is a mobile app designed to make healthier eating more accessible and affordable. By showing you the healthiest meal options at restaurants, ranking foods on a 0–100 health scale, and rewarding healthy choices with Pura Pennies, Pura helps you eat well without breaking the bank. With Pura, you get clear information about the nutritional quality of your options, so you can make the best choice for any meal.
Pura uses a flexible 0–100 scale to score meals based on a balance of nutrition and ingredient quality. This scale leaves room for indulgence, so instead of labeling food as strictly “healthy” or “not,” Pura lets you decide based on your goals. Meals that score closer to 100 are the healthiest, while lower scores provide options for those days when you want a treat. Our AI-driven scoring system incorporates data on nutrition and ingredient quality to help you find balanced options easily.
✅ High levels of fiber, protein, and healthy oils
❌ High levels of sugar, salt, saturated fats, and empty calories.
✅ Whole, natural ingredients
❌ Artificial preservatives, colorants, and additives.
You can earn Pura Pennies in a few ways! The primary way to earn pennies is by scanning packaged food items—each scan gives you points that accumulate into pennies. You can also earn Pura Pennies by referring friends to the app and by engaging with Pura’s healthy eating challenges. These pennies can be redeemed to unlock nutrition cards for restaurant items or discounts at participating restaurants (coming soon), helping you make healthier choices for less.
The packaged food scanning feature allows you to earn Pura Pennies by scanning the barcode of packaged food items. Just open the Pura app, go to the scanning section, and point your camera at the barcode. Once scanned, Pura will show you the item’s health score and nutritional information and credit you with Pura Pennies that you can use to unlock restaurant items or exclusive discounts. This feature makes it easy to stay engaged and earn rewards while learning more about the foods you eat every day.
Pura offers a full spectrum of meal scores, from 0 to 100, so you’re not limited to just the healthiest options. We understand that healthy eating is a journey, and sometimes you might want a treat or an indulgence. The 0–100 scale allows you to explore a wide range of choices and decide what’s best for you in any situation, whether it’s a nutritious meal or a special treat.
When you open the Pura app and search for a restaurant, you’ll see meals ranked by health score. This makes it easy to find the healthiest items on the menu, so you don’t have to guess. Pura’s scoring also allows you to compare options across different restaurants, helping you choose meals that match your health and budget goals.
For now, Pura Pennies are primarily used to unlock exclusive items or discounts at participating restaurants. However, we’re always exploring new ways to add value for our users, so stay tuned for updates and additional ways to use your Pura Pennies in the future!
At Pura, we take your privacy seriously. We only collect the information necessary to provide you with the best experience, and all personal data is securely stored and handled according to our Privacy Policy. We do not sell your data to third parties, and you can view or delete your data at any time within the app’s settings.
Restaurants can join Pura by signing up for our waitlist to gain early access to the Pura business app. This app allows restaurants to feature their healthiest items, connect with health-conscious diners, and attract more customers. Interested restaurant owners can contact us or sign up directly on our website to learn more about partnering with Pura.
Yes! The Pura app is free to download and offers a variety of features at no cost, including access to meal scores, scanning for Pura Pennies, and finding healthy options at nearby restaurants. If you want to skip earning Pura Pennies by scanning items or referring friends, you can unlock all restaurant items by purchasing our annual $49.99 subscription. This is the lowest we could keep the membership to keep making healthy food more accessible while maintaining our research.
We’d love to hear from you! If you have feedback or questions, you can reach out to us directly through the app’s “Contact Us” section, or email us at feedback@pura.com. Your feedback is invaluable as we continue to improve the Pura experience for everyone.
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